AHAVA is one of the world’s leading Dead Sea cosmetic and skincare companies. Founded in the Dead Sea region rich in resources; scientists sought greater understanding of how minerals and botanicals could benefit the skin, giving rise to AHAVA in 1988.

A number of years ago, AHAVA decided to rebrand their entire range of product lines. This major rebranding process was undertaken by Studio Ula. The result was a coherent line of products with a distinct graphical line. We extended the design to all marketing collateral including – catalogues, corporate profile and brochures. The new visual identity encompassed all products and specialty kits.

During the 10 years we worked with AHAVA, numerous specialized graphic design projects were created. These included sets for special events, seasonal kits and packages, and unique products.

Strategy: Gerald Fitoussi
Copywriting: Dave Shamir
Copywriting: Samantha J. Talpir
Photography: Y&A Photographers